Case study · Website design
A corporate website and quote engine for a leading insurer
Corporate website redesign with instant motor and travel quotes, claims tracking and a content system the marketing team runs themselves.
2 weeksto launch
+56%quote requests in the first month
1.4smobile load time
The client
Leadway Assurance — insurance, Lagos, Nigeria.
The challenge
Leadway's website was slow, hard to update and generated few enquiries even though it received steady traffic. Product pages were out of date because every change needed a developer, and prospects could not get a quote online.
What we did
A Premium website package delivered the site end to end.
- Discovery workshop, sitemap and keyword map agreed in the first two days
- Mobile-first design system applied across 40+ product and service pages
- Instant motor and travel quote engine connected to the underwriting API
- Claims tracking and document upload for policyholders
- Headless CMS with training so the marketing team edits pages themselves
- Technical SEO, structured data, redirects from the old site and CDN hosting
Results
The site launched in two weeks with every old URL redirected. Quote requests rose by more than half in the first month, mobile pages load in 1.4 seconds and the marketing team has published over a hundred updates without a developer.
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